Pixar’s Toy Story 3 has gone to infinity and beyond in the last 7 days, making a record debut of £21.19 million.
With the final instalment of the Toy Story trilogy opening in cinemas this week, it’s no wonder that parents (and grown-ups furtively pretending to be parents in order to justify their DVD collection) are stocking up on the celebrated parts one and two. Already being hailed as one of history’s most successful film trilogies, it looks like we’ll be seeing a lot more DVD love from Woody, Buzz and the entire Toy Story team. And we couldn’t be happier about it.
OK, we’ve been promised that this time, this time, is the final venture out into the world of Toy Story 3 marketing before the film hits us this summer. Admittedly, team Pixar have dragged out this campaign for as long as they possibly could, drip feeding us pictures of new characters, posters and little hints as to possible story for months now. The most infuriating thing is that… we bloody love it.
I think it’s fair to say that if Toy Story 3 isn’t absolutely brilliant the world will rise up into anarchy. No pressure guys, but seriously, the future of Hollywood depends on you. Helpfully, initial responses seem to be overwhelmingly positive (but we’re still trying not to get too excited after being burned by Alice).
We’ve been getting little hints, pictures and whispers about the new Toy Story characters for months now, and we’re excited to report that today Dis/Pix have finally released the final poster with them all on it. And it looks pretty bloody epic. In a toy way. So the best way. Can you spot your favourite?